2M at TM-Europe Translation Management Conference Warsaw Oct 2012

2M Director Tea Dietterich is attending the annual TM-Europe conference in Warsaw 3-6 October 2012. The conference will focus on management issues for the translation and localisation industry, with particular emphasis on process management and standards.

The theme for TM-Europe 2012 is ‘The Future of Translation and Localisation’. The industry is currently undergoing major changes which offer great opportunities but also pose serious threats to traditional business models. Many new developments and business factors are changing the translation and localization industry of today – from social media, auction based purchasing, cloud computing, machine translation to crowdsourcing etc. TM-Europe 2012 will focus on these topics as well as some technology and management case studies and panel discussions on the best models for embracing tomorrow’s challenges. The final Warsaw Pact Debate will discuss the pros and cons of adopting different strategies, as well as alternative visions of the future of the translation and localization business.