Category Archives: Cross Cultural Training & Communication

Communicating in a Changing World

Recently I had a chat to a member of the marketing department of car manufacturer AUDI, and they took me on a journey into the very near future: no need to reach into your glove box for the instruction manual anymore – you will merely hold your smartphone or tablet in front of the dashboard Read More

Potential and Challenge – Doing business with Africa

The other day I was chatting with one of my clients who just got back from Central Africa and he said to me: “I was just passing through Customs when the bloke in front of me was stopped because of his suitcase. They didn’t want to let him through with his luggage at first. He Read More

Why translations – and what’s in it for your organisation?

“It is a bit like preaching to the converted,” said Pino Migliorino, Chair of the Federation of Ethnic Communities’ Councils of Australia, casually during his inviting opening address to FECCA 2013.  The conference, held by FECCA in conjunction with the Ethnic Communities Council of Queensland (ECCQ) and the Multicultural Communities Council Gold Coast (MCCGC) last Read More

2M wins National Multicultural Marketing Award in Sydney tonight

2M Language Services has won this evening in the Export Category of the 2013 National Multicultural Marketing Awards at the Gala Presentation in Sydney. 2M’s Christiane Roll, Director of Sales, accepted the award on behalf of the company: “A great honour to be amongst these top Australian organisations who have shown most creative and successful Read More

Australian Indigenous languages, the most culturally diverse in the world

Recently I attended the opening ceremony of the monumental installation DAYIWUL LIRLMIM (“Barramundi Scales”) by our very own Aboriginal Australian artist Lena Nyadbi on the rooftop of the Musée du quai Branly in Paris. The permanent Aboriginal work painted by the artist on the museum’s 700sqm roof terrace is now visible to the 7 million Read More

FECCA Conference – Register Early!

As blogged earlier this year – 2M is very proud to be Silver Sponsor at this year’s FECCA Conference, and the event is approaching fast! The biennial conference, organised by the Federation of Ethnic Communities’ Councils of Australia (FECCA) in conjunction with the Ethnic Communities Council of Queensland (ECCQ) and the Multicultural Communities Council Gold Read More

Messaging to multicultural Australia

  One in four Australians were born overseas, and there are more than 22 million people in our country who all contribute different ideas, religions, languages and customs. The diversity of these people makes Australia a unique place to live and creates multiple and versatile markets for our products and services. I often talk about Read More

Language and expanding into international markets

  Former German chancellor Willy Brandt once famously said: “If I am selling to you, I speak your language. If I’m buying from you, dann müssen Sie schon deutsch sprechen”. When expanding into overseas markets it is important to get the translation of your materials and messaging right. This is even more evident when there Read More

2M Silver Sponsor of 2013 FECCA Conference 7-8 Nov Gold Coast

The Federation of Ethnic Communities’ Councils of Australia (FECCA) in conjunction with the Ethnic Communities Council of Queensland (ECCQ) and the Multicultural Communities Council Gold Coast (MCCGC) together with Silver Sponsor 2M Language Services invite you and your organisation to join us at the 2013 FECCA Conference to be held from Thursday 7 to Friday Read More