Category Archives: International Marketing & Trade/Export Industry

Australian Embassy Paris Event: Why gender equality means business

Our CEO Tea Dietterich was one of the panel speakers at last night’s Australian Women in Business Event on gender equality at the Australian Embassy Paris. In 2016, across the world, women only fill 20% of senior positions despite representing about 50% of the workforce. So what do we need to do to reach the Read More

French links at the 2016 Premier’s NSW Export Awards

On the 26th of October, 2M CEO and ABIE France (Australian Business in Europe) Board Director Tea Dietterich presented at the 2016 Premier’s NSW Export Awards Ceremony in Sydney. Tea was one of the judges and describes the quality of the submissions as exceptional and the stories behind them as inspirational. Tea is pleased to share some of the Read More

German Chamber of Industry & Commerce Breakfast Series

Medical Research is a Global Activity 2M General Manager Susanne Creak organised with the other members of the QLD Chapter Committee of the German Australian Chamber of Industry and Commerce the latest breakfast seminar in Brisbane, on the topic of Medical Research Is a Global Activity. Professor Frank Gannon, Director and CEO of the QIMR Read More

Australian Regulator Condemns Lack of Translation in Share Listings

You should not sign off on something you do not understand. This, in short, was a key message of a report published in early July 2016 by Australia’s Securities & Investments Commission (ASIC), Australia’s corporate, markets, and financial services regulator. The report reviewed due diligence practices of issuers of securities under an initial public offering (IPO). An IPO is Read More

Energy & Resources: Decarbonisation & Divestment

Yesterday morning 2M CEO Tea Dietterich and Senior Project Manager Maïté René-Watts attended the Energy & Resources industry breakfast: Decarbonisation & Divestment organized by FACCI (French Australian Chamber of Industry & Commerce). Chris Greig, Director, UQ Energy Initiative, & Director, Dow Centre for Sustainable Engineering Innovation, gave an excellent presentation on the transition to a low carbon economy and what is really possible. Read More

International SEO and where to hide a dead body…

A few years ago a roof scratching bush turkey next door drove us nearly insane. We contemplated all kinds of adventurous ways to get rid of him including throwing him onto the barbie, but as an Australian endemic animal he was protected, so I googled “remove annoying bush turkey” and dialled the number mentioned in Read More

Nominations for 2016 Lord Mayor’s Multicultural Business Awards closing soon

In 2015 our 2M CEO Tea Dietterich won the category for Multicultural Business Person of the Year at the Lord Mayor’s Multicultural Awards for Business. Nominations for the 2016 Lord Mayor’s Multicultural Awards for Business close on 15 June. The Lord Mayor’s Multicultural Awards for Business celebrate the contribution multicultural businesses make to the Brisbane economy and community through Read More

Governor General Sir Peter Cosgrove welcomed in Paris

Yesterday morning Sir Peter Cosgrove, our Governor General, was welcomed in Paris at the Australian Embassy. The moment was ideal after the Australian Government had announced the 50 billion contract to build submarines was going to DCNS in France. An impressive state visit saw Cosgrove received by French President Hollande. When the Australian business community Read More

On BYO and Survival of the Fittest

When I arrived on the shores of Sydney in 1997, Down Under had a whole swag of surprises and cultural curiosities for me. One of the things I learned quickly was the BYO formula. Bring your wine to the restaurant, bring your chair to a neighbour’s garden party… I was fascinated how simple everything was. Read More

Museum of Oceanography in Monaco is preparing for Australian exhibit

2M Language Services CEO Tea Dietterich recently visited the Museum of Oceanography in Monaco ahead of the “Defending the Oceans” QLD Aboriginal and Torres Strait Island Exhibition. Warmly welcomed by Museum Curator Patrick Piguet, Tea was shown all sites and venues including the spectacular rooftop terrace which will be covered by a Torres Strait Island painting. Read More

Tea Dietterich wins Multicultural Business Award

Tea Dietterich, CEO of 2M Language Services won in the category Business person of the year at the 2015 Lord Mayor’s Multicultural Awards for Business. This award recognises a multicultural Brisbane business leader who successfully exports their products and services from Brisbane, throughout Australia, and across Asia Pacific or internationally. The award celebrates the recipient’s contribution to Read More

Abie France Rentree Dinner Paris

With the sun setting over Paris, SAFRAN HQ provided a beautiful venue with a stunning backdrop of the City of Light for the 2015 ABIE FRANCE Rentrée Dinner on the 29th of September, which was yet again a lively soirée with excellent food & wine and most importantly good company. 2M CEO Tea Dietterich sits Read More

Congratulations to QLD Export Awards Winners!

What a night! While celebrating the international success of our QLD Export Awards winners, the good news didn’t stop with 2M winning the Etihad Airways Tickets to London to top of the night. 2M General Manager Susanne Creak and BDM Maïté René-Watts mingled and partied with QLD’s international trade & export leaders to celebrate our Read More

Australian Ambassador to Germany visits Brisbane

The Australian Ambassador to Germany, Mr. David Ritchie AO, is currently attending to duties in Australia; on the occasion of his visit to Brisbane last week, Kristian Wolf (Executive Director of the German-Australian Chamber of Industry and Commerce, GACIC) and our 2M General Manager Susanne Creak were given the opportunity to brief His Excellency as well as Read More

Australian Art at Oceanographic Museum of Monaco

The Oceanographic Museum of Monaco is planning to stage a major Oceanic Art Exhibition focusing primarily on Australian Indigenous art on the thematic of Oceans and Water, from April to September 2016. The exhibition will officially be opened by H.S.H. Prince Albert II of Monaco on Tuesday March 22nd 2016. Everyone knows the Casino in Monaco, Read More

2M interpreters for Asia Pacific Cities Summit

There are less than 27 days to go until business and government leaders from 104 cities representing a population of more than 99 million people descend on Brisbane for the 2015 Asia Pacific Cities Summit and Mayors’ Forum (2015APCS). 2M is excited to yet again be providing the simultaneous conference interpreters for this high level Read More

2M Interpreters at Financial Action Task Force

Australia is hosting this year the annual Conference of the Financial Action Task Force, an inter-governmental body that deals with matters relating to combatting money laundering and terrorism financing. Up to 600 delegates from around the world are expected to arrive in Brisbane in June 2015 for the international event and 2M is pleased to Read More

Julie Bishop welcomed to Paris by 2M CEO

Last night the Ambassador of Australia to the French Republic, His Excellency Mr Stephen Brady AO CVO, together with our CEO Tea Dietterich and the ABIE France Board (Australian Business in Europe), welcomed the Hon. Julie Bishop MP, Australian Minister for Foreign Affairs here to Paris. She is such a warm hearted person and it was a Read More

2M CEO attends GALA Conference in Seville

Our CEO and GALA Board Member Tea Dietterich just returned from the Annual GALA Conference 2015 in Seville. The Annual GALA Language of Business conferences are advanced educational and networking events where localization leaders collectively discuss, share, and debate best practices and emerging trends in translation, localization, and language technologies. The Globalization and Localization Association Read More

Communicating in a Changing World

Recently I had a chat to a member of the marketing department of car manufacturer AUDI, and they took me on a journey into the very near future: no need to reach into your glove box for the instruction manual anymore – you will merely hold your smartphone or tablet in front of the dashboard Read More

Potential and Challenge – Doing business with Africa

The other day I was chatting with one of my clients who just got back from Central Africa and he said to me: “I was just passing through Customs when the bloke in front of me was stopped because of his suitcase. They didn’t want to let him through with his luggage at first. He Read More

2M CEO at annual G20 Strategy & Management Summit in Paris 9 April

G20 Strategy & Management Summit – 9 April 2014 – Paris, France Thanks to a partnership with Leaders League and ABIE France, 2M Language Services CEO and ABIE France Board Member Tea C. Dietterich attended the annual high profile G20 Business Strategy & Management Summit in Paris last Wednesday. Tea mingled with CEOs, CFOs and Read More

Language Industry Leadership at GALA2014 Istanbul

Energised and inspired 2M CEO Tea Dietterich returned a couple of days ago from the GALA Language of Business Conference in Istanbul. Tea attends every year the GALA conference which brings together the industry’s thought-leaders, innovators and influencers. It’s a very open and collaborative environment where innovation is driven through candid discussions and debates about Read More

Top misconceptions in language translation for business

Translation of your business messages into foreign languages looks easy these days with the Internet at your fingertips and bilingual friends on call. However, often these friends will translate your messages into the foreign language quite literally.  They will take your words and pose the exact referenceable words against them.  They will not rephrase them Read More

2M attending Localization World London

  Same as last year, 2M Director Tea Dietterich is heading to London next week for the latest Localization World conference 12- 15 June. With the overarching theme of “Localization in a Shifting Global Economy”, London seems a good choice — arguably the world’s most culturally diverse city as well as leading in world trade. Read More

Language and expanding into international markets

  Former German chancellor Willy Brandt once famously said: “If I am selling to you, I speak your language. If I’m buying from you, dann müssen Sie schon deutsch sprechen”. When expanding into overseas markets it is important to get the translation of your materials and messaging right. This is even more evident when there Read More

Exporting into Laos – Laos joins World Trade Organisation (WTO)

Australian Trade and Competitiveness Minister Craig Emerson has welcomed Laos as the 158th member of the World Trade Organization (WTO). Australia supported Laos’s bid to join the WTO, serving two terms as Chair of the Working Party for Laos’s accession and providing technical assistance. Dr Emerson said domestic reforms implemented as part of the joining Read More

Plan ahead to reach your international markets

The Year of the Snake is in full swing by now and this is the right time to plan ahead and include translations and other language services into your international marketing program. This way you ensure that your message reaches your global target markets in international trade or the multilingual audience of culturally and linguistically Read More

2M Language Services Director on SKY NEWS BUSINESS

Lighthearted tips on “How to do Business in Europe” – Interview by Bridie Barry with 2M Language Services Director Tea Dietterich in Sydney in live TV SKY NEWS BUSINESS “Business Class” Program  

Tea Dietterich Appointed to the Board of ABIE France

The team of 2M Language Services congratulates our Director Tea Dietterich on her recent appointment as Board Member of ABIE (Australian Business in Europe) France. ABIE ( is a non-political international business networking organisation with over 1000 international members drawn from both Australian companies with business interests and connections in Europe, and from a wide Read More

2M Mandarin Conference Interpreters for Rio Tinto Energy Exchange Breakfast Series

The recent Rio Tinto Energy Exchange Breakfast was the second in a four-part series of Brisbane breakfasts called the ‘Energy Exchange Series’, designed to facilitate broad industry discussion of global energy issuesfacing the energy industry. Each event features internationally acclaimed speakers in a programme proudly supported by Rio Tinto and the Energy Policy Institute of Read More