Meat & Livestock Australia’s latest ad celebrates Modern Australia

Worth a watch, the latest Meat & Livestock Australia’s campaign. We think it’s their best ever and love that it celebrates Australia’s culturally and linguistically diverse communities and Indigenous Heritage.

Meat & Livestock Australia has released a politically charged lamb campaign, with an ad that celebrates diversity and asks “Aren’t we all boat people?” as European and Asia-Pacific settlers arrive at a beach barbecue hosted by Indigenous Australians. With a cast that features Olympian Cathy Freeman, chef Poh Ling Yeow, cricketer Adam Gilchrist and rugby player Wendell Sailor, the ad doesn’t mention Australia Day, instead answering the question: “Hey guys, what’s the occasion?” with “Do we need one?”.

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