Meat & Livestock Australia’s latest ad celebrates Modern Australia

Worth a watch, the latest Meat & Livestock Australia’s campaign. We think it’s their best ever and love that it celebrates Australia’s culturally and linguistically diverse communities and Indigenous Heritage.

Meat & Livestock Australia has released a politically charged lamb campaign, with an ad that celebrates diversity and asks “Aren’t we all boat people?” as European and Asia-Pacific settlers arrive at a beach barbecue hosted by Indigenous Australians. With a cast that features Olympian Cathy Freeman, chef Poh Ling Yeow, cricketer Adam Gilchrist and rugby player Wendell Sailor, the ad doesn’t mention Australia Day, instead answering the question: “Hey guys, what’s the occasion?” with “Do we need one?”.

At 2M we work with Multicultural Australia every day and ensure Government and corporation’s messages get across to the CALD audiences. We provide translation and interpreting services, voice over & subtitle production, audio & video translation, cross-cultural training and export marketing to corporate clients worldwide. Our experienced team includes NAATI accredited and university trained qualified translators, translation CAT tool specialists, interpreters, voice talents, subtitlers, cross-cultural trainers, foreign language copywritters, technical editors, journalists and export industry advisers. Contact us to find out how we can assist your organisation.


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