English posts

Neural Machine Translation: Stock VS Custom engines

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With the disruption of Neural Machine Translation (NMT) in recent years and its application to numerous fields and situations, our idea of Machine Translation (MT) has changed from a practical system that provides fast but poor quality translations to a system that is now capable of producing natural-sounding output and is able to be trained and customised via machine […]

English posts

MTPE & ITP: How Machine translation is boosting translators’ productivity and transforming the way they work

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Whilst Machine Translation has usually been seen as a tool with great potential but poor results, the perception has now evolved since the revolution of Neural Machine Translation in 2015. The new NMT models and further developments have produced great results in certain language pairs and are now used as another translator productivity tool in […]

English posts

The customer experience localisation

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customer experience localisation

As the saying goes, life is not a bed of roses. We all know only too well that modernity is often associated with instability, volatility, ephemerality, complexity and unpredictability. Technology is ubiquitous and developing at an unprecedented rate. Business practices are continuously evolving. Our economic and social environment is ever-changing, sometimes suddenly. Life cycles are […]

English posts

How to leverage Translation Memory and glossary to achieve global message consistency?

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translation memory

Offering content in different languages opens the door to huge possibilities in terms of international markets and multicultural audiences but it comes with challenges. One critical point for global firms and government organisations when dealing with multilingual content is to achieve message and brand consistency. Every organisation has its own language and lingo and this has […]

English posts

The blockchain technology in the language industry

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Blockchain technology, smart contracts and cryptocurrencies such as Bitcoin or Ethereum are a hot topic at the moment. Being one of the biggest technological advancements in the last decade and because of the transparency and security it can provide, blockchain technology is an ideal candidate for possible applications to improve payment delays, contract’s trustworthiness or cost-efficiency in […]

English posts

Localisation project manager at the heart of the LSP experience

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localisation project manger

Localisation project managers (PMs) are an essential component of any successful language service providers (LSPs), because of their unique position between suppliers and clients. Their influence over projects and customer experience goes far more than just transferring files into systems and returning deliverables but rather managing people, workflows, timeframes, international locations… A myriad of components, that added up […]

English posts

Translations for small businesses, gain a competitive edge.

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translations for small businesses

Translations for small businesses can sound like a waste of budget but businesses today, no matter their size, cater to a multi-ethnic market. It does not matter where they are located. Consumers who speak various languages will use their products or services. Selling in other languages, although intimidating in the beginning, is a distinct advantage. […]

Digital media localisation

Website localisation: to integrate or not to integrate, that is the question.

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If you are planning to penetrate international markets you will, at some point, face the challenge of website localisation. Having your content available in the local language of your target markets will help increase visibility and brand awareness but also directly impact your export sales. Especially in the case of online-based businesses. Website localisation will […]

Digital media localisation

How to translate your YouTube videos

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Online video translations increase as video demand skyrockets It is no news that video has become the most sought after digital media online in the past few years. With the rise of 4G coverage and high-end mobile devices, Internet users have now easy access to video content. The demand for online video content has therefore […]