Subtitling case studies

Target a wider audience

See below examples of clients whose chosen method were subtitles to increase the reach to foreign language audiences overseas and at home. Subtitles work particularly well with videos that otherwise don't contain a lot of on-screen text – so viewers can easily follow the information.

Freedom Foods is a leading Australian brand manufacturer of allergen-free cereals and snacks. The company's goal was to increase its market share in Asia, and 2M produced Chinese subtitles for a series of their product marketing videos to reach a new and fast-growing consumer base in China.


Carbon Energy is a publicly listed Australian company specialising in underground coal gasification (UCG). The Company’s proprietary keyseam® UCG technology unlocks new energy sources, transforming deep or otherwise uneconomic coal resources into high value syngas. To present their technology to the Chinese market, Carbon Energy engaged 2M with the subtitling of their introduction video in Simplified Chinese.