Voice-over case studies

Speaking the audience's language

These clients increased their market share and audiences drastically by reaching out to international markets or the domestic CALD communities of multicultural Australia. Others minimised security risks by providing safety instructions in local languages.


2M produced a multilingual multicultural voting system for Victorian Electoral Commission into 19 CALD (Culturally and Linguistically Diverse) community languages including voice recordings and on-screen instructions.

2M provided the Victorian Electoral Commission with voice recordings for their voting app in 19 different languages to assist Victorian ethnic communities with voting. We also provided translations in the 19 same languages of the on-screen instructions for the electronic voting system. The Victorian State Elections were held on 29 November 2014 and if you were voting in Victoria that year, you may have benefited from their advanced multicultural voting system.

Listen to the following instruction "To start voting, place the candidate list under the scanner, or if you want to change to full audio voting, press FOUR fingers on the screen." in 19 CALD community languages.

Voting app - voice-over case study Victorian Electoral Committee