2M interpreters at Dreamtime 2017
Dreamtime is one of the biggest events in the Australian tourism industry and takes place every two years. Dreamtime 2017 was held in our beautiful city and booming tourist destination Brisbane this week from 3-6 December. The previous Dreamtime event took place in Adelaide in 2015.
The event hosted more than 120 qualified international business events decision makers (buyers) and international trade media from ten key markets. These buyers are decision makers with potential long-haul business for Australia. The markets are:
• Greater China (China and Hong Kong)
• New Zealand
• South Korea
• United Kingdom
• North America (USA and Canada)
Korean, Mandarin and Japanese interpreters at Dreamtime 2017
On Monday 4 December the Dreamtime 2017 program provided a full day of business sessions between buyers and sellers at the Brisbane Convention and Exhibition Centre. A great opportunity for Australian Tourism stakeholders to meet with potential buyers and foster business opportunities. To enhance the Dreamtime 2017 experience for these potential foreign buyers and to facilitate communication with Australian sellers, the 2M team consisting of 21 interpreters, coordinated by 2M Digital Marketing Officer Thomas Lespes-Muñoz, were at hand to assist delegates and foreign media representatives from Korea, Japan and China.
The 2M team provided bilateral interpreting in an intensive set up consisting of a full day of 10 minutes business sessions between Australian exhibitors and foreign buyers. To read more about bilateral business interpreting click here.
Tourism drives Australia’s export trade in services
Australia’s trade in services recorded strong growth in 2015-16, increasing 7.7 per cent to $146 billion. Tourism accounted for half of all services exports in 2015-16 with short-term visitor arrivals increasing to 7.8 million. New Zealand, China and the United Kingdom were the largest sources of international visitors.
Australia welcomed 8.7 million international visitors in the year ending September 2017, up 7.4%, for a record spent of $40.6 billion.
Localisation to enhance Australian tourism’s profile and overall growth
There are many reasons for Australian tourism stakeholders to take advantage of localisation services: for communication and marketing purposes, to facilitate information transit or to enhance the experience of foreign visitors.
A smart utilisation of localisation at every step of the tourist journey will eventually lead to increased sales, better experience and will help to foster the growth of the industry and expand the reach for tourism companies.
See the Dreamtime 2017 event page.